Concept-Driven Content
I specialize in taking ideas from the ground up—shaping narratives, building visual direction, and guiding projects through every stage of production. With a background in animation and design, I create bold, story-driven content .
Curacao Department Stores
At Curacao, I led the development of video campaigns across all the channels from concept through post-production, creating short-form content that highlighted seasonal sales, product launches, and in-store experiences. Each piece was thoughtfully crafted to resonate on platforms like Instagram and Facebook, with a focus on community and accessibility. My responsibilities included production, editing, motion graphics, and tailoring messaging to ensure brand consistency.
Stater Brothers Market
I led the creation of social media video content campaign, from concept development to post-production, I crafted short-form videos that showcased seasonal promotions, fresh produce,—designed specifically to connect with everyday shoppers on platforms like Instagram and Facebook. My role included editing, motion graphics, and adapting messaging to maintain brand consistency while driving engagement across digital channels.
